September 15, 2019 NY Times business section back page. 

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While interning at Bullish, I worked on the Light Phone II ad campaign, helping turn Light Phone's signature hand written font into a functioning typeface, with rotating variable letter forms. Additionally, I helped design layout's for the campaign.


Lightface is currently being used across the entire campaign.


Press:

https://www.forbes.com/sites/martyswant/2019/09/15/light-phones-new-ad-campaign-uses-tim-cooks-own-quotes-to-pitch-a-minimalist-phone/#1c16f2de20d9


https://www.campaignlive.com/article/ad-week-light-phone-trolls-apple-brazen-campaign/1660098


Using Format